Hi! My name is Yosr. I am a marketing professional, currently Marketing Director at an EdTech and consulting company Education Elements. I have been working in marketing since 2009 when I got my master's degree in Business & Marketing. Passionate about branding, multilingual, and world traveler, I held different marketing roles where I led integrated, inbound and outbound marketing campaigns and communication efforts for multinational brands in the EMENA region, supporting various tech, finance, and CPG brands.
Driven by my sense of adventure and life changes, I transitioned to supporting companies in North America, in retail, education, and tech.
I speak three languages, English, French, and Arabic, in addition to my mother tongue Tunisian Barbarian.
Overall, I have an 11-year track record in defining, managing, and launching innovative marketing campaigns across offline and online channels for large and small, local, and international brands, on both the agency and the operator side.
I specialize in Inbound and outbound marketing, integrated marketing, demand generation, content strategy, and events.
I also have extensive experience with data analysis and research gleaning insights into consumer behaviors and preferences to improve the user and consumer experience as well as a brand's perception.