Manage networking, outreach, booking and vendor management on behalf of Filler which resulted in the planning and execution of over 25 events in addition to an 11-show national tour lasting 25 days. Utilize analytical and marketing tools such as Google Analytics, Facebook Ad Manager and Mailchimp to execute fan engagement campaigns through digital marketing strategies such as automated email marketing, content marketing, paid advertisements, social media marketing and media metrics analysis. Budget and audit finances by managing income statements and expense reports. Research, analyze, and segment audience in order to create buyer personas to influence advertising decisions within different channels of distribution. Create a cohesive brand identity through content generation utilizing Adobe Photoshop, InDesign, Animate, and creative writing to produce logos, press releases, merchandise and media content.