William Pirkle

William Pirkle

Arrington, TN, USA


Last updated September 3, 2020

One Sentence About Me  

I am a passionate, dedicated, data-driven marketing professional with 20+ years of experience

Photos  4

Who I Am  

A Little About Me

I grew up and spent pretty much all my life in Texas. I went to college on a music scholarship, but got my degree in business. I love Marketing. After spending my early career in a variety of fields (M&A, Finance, IT, Real Estate), I found that Marketing fed both my creative side and my analytical side. It's at this intersection of marketing and analytics that I have spent the majority of my career to date. I am easy-going and approachable. I have had the good fortune of working for some of the best companies and learning under some of the smartest marketing minds. SiriusXM (B2B2C, $8B Revenue) was a terrific company to work for. I spent almost 10 years there. I was initially brought in to advance the capabilities abound CRM and email marketing automation. I worked my way up the ranks from an individual contributor, all the way to leading the entire consumer marketing and marketing analytics teams. The later I built from scratch to really focus on smart, data-driven marketing decision making. I moved to Nashville in January 2020 for an amazing opportunity with Eventbrite (B2B SaaS, $300M Revenue). I was picked to build and manage a new Global Lifecycle Marketing team. They had some siloed regional marketing teams, but they were not very good at marketing technology, KPI-focused prioritization, and optimization. Eventbrite had an amazing culture, super-smart people, and tremendous upside for me personally and professionally. They were voted best place to work in Nashville 3 years in a row, and also got 2019 Tech Company of the Year. Unfortunately, Corona Virus decimated the company and they had to make some very difficult decisions, including letting go the entire North America marketing team and my new Global Lifecycle team. I KNOW marketing. From Acquisition to Retention. From SEO to drip-marketing. From Visual Analytics to Predictive modeling. My family and I are excited about our future, and are hoping to find an amazing opportunity to continue our growth.

Interesting Factoid

I am an accomplished Jazz Trombone musician


Languages

English
Limited Spanish

Countries Visited

Map View

USA
Canada
Mexico
France
Germany
Switzerland
England
Scotland
Virgin Islands

What I Do  


Professional Organizations


Professional Expertise

Siebel
Salesforce
SalesLogix
Tableau
Oracle
QlikView
MS Office
Advanced Excel
SQL
Python
HubSpot
Klaviyo
MailChimp
Marketo
HTML

Professional Interests

Marketing
Analytics
SEO
Social
Lifecycle Marketing
CRM
A/B Testing
Data Science
Email Marketing
Team Development
KPI
Project Management
Business Strategy
Contract Negotiation
MarTech

Favorites  

Hobbies

Jazz Performance
Coaching Kid's Sports
Playing Trombone
Travelling

Food & Drinks

Mexican
Italian
Pizza
Burgers
Steaks
Dr. Pepper
White Wine

Games

Call of Duty
Scrabble

Music Genres, Groups & Artists

Country
Jazz
Pop
Classical

Harry Connick Jr
Jacob Collier
Carly Pearce
Kacey Musgraves
Journey
Boston
Brad Paisley
Marshall Gilkes
Michael Buble'
Pentatonix

Sports, Teams, Athletes

Football
Basketball
Hockey
Soccer
Golf

Dallas Mavericks
Dallas Cowboys
USWNT
Dallas Stars
Texas Longhorns

Luka Doncic
Emmitt Smith
Jason Witten
Dak Prescott
Dirk Nowitzski
Tiger Woods

Movies, TV Shows, Actors & Actresses

Star Wars
Tommy Boy
Shawshank Redemption

Big Bang Theory
Chuck
90-day Fiance
Walking Dead
The Mandalorian

The Rock
Tom Hanks
Kate Beckinsale
Ryan Reynolds
Chris Pratt
Anna Kendrick

Brands

Tesla
Disney
SpaceX
Apple
Amazon

Education  

School

University of Texas at Tyler

B.B.A. – Bachelor of Business Administration, Management