Shelbi Woodard from University of Southern California

Shelbi Woodard

Student at University of Southern California

Los Angeles, CA, USA


Last updated March 23, 2021

One Sentence About Me  

I have been known to stir up a bit of good trouble.

Who I Am  

A Little About Me

After being born and raised in Texas, I moved to Los Angeles in 2019 to pursue a Bachelor of Science in Business Administration from the University of Southern California. I'm an ambitious, hardworking, creative, and open-minded individual who values diversity and loves a challenge. I have a passion for digital marketing, particularly with social media. Beyond photos and connections, I value the power that social media has to connect relevant businesses and consumers with each other. With social media being a relatively new tool, I find that my passion and excitement stems from the fact that digital marketers have the power to shape the course of social media use in the business world. In terms of leadership, I am currently a Campus Representative for Victoria's Secret PINK where I manage a team of students to market the brand. Additionally, I'm interning as a marketing analyst for Indigenous Media, a company that creates edgy online video content. I am involved in marketing an PR efforts for numerous on campus organizations, while also being a mentor for young women in South Central Los Angeles. I have experience in marketing, pr, tech, fashion, entertainment, and the service industry with skills including but not limited to being a communicator, strategic thinker, organizer, and knowledgeable of social media trends and topics. When not working, you can usually find me on the beach with friends, exploring restaurants in LA, or secretly indulging in reality TV.


Interesting Factoid

I was once described by a friend as "if rose gold was a person".

What I Do  


Professional Experience

Social Media Manager

Jan 2021 - Present

Two Cents is a student-ran pro bono pr firm that offers services exclusively to socially conscious businesses, nonprofit organizations, and independent artists. As the social media manager, I regularly post on the Two Cents' Instagram account to highlight service in action and manage the image of the firm.

Marketing Analyst

Jan 2021 - Present

As a marketing analytics intern for the series "60 Second Docs" I'm able to get hands on experience by participating in marketing department and company-wide production meetings. I copy-write social media captions for unreleased documentaries. After documentaries have been published, I analyze viewership data to identify trends.

+12 more experiences

Professional Expertise

Social Media Marketing

Professional Interests

Public Relations
Business in Tech
Social Media
Digital Marketing
Social Media Marketing

What I Stand For  

Social Causes

Gender Equality
LGBTQ+ Rights
Mental Health
Gun Safety
Black Lives Matter

Favorites  

Food & Drinks

Buffalo wings

Music Genres, Groups & Artists

Indie
Alternative
Rap
Pop

Lana Del Rey
Billie Eilish
Travis Scott

Sports, Teams, Athletes

Los Angeles Lakers
Houston Texans
Houston Rockets
Houston Astros

Movies, TV Shows, Actors & Actresses

Harry Potter

The Crown
Gossip Girl
Real Housewives
The Bachelor

Brands

Juicy Couture

Education  

School

B.S. – Bachelor of Science, Business Administration

Aug 2019 - Present