Sergio Smirnoff from U.S. Bank

Sergio Smirnoff

Sr. UX Interactive Designer at U.S. Bank

San Mateo, CA, USA


Last updated November 25, 2020

One Sentence About Me  

Curious, relentless problem solver Product Designer.

Photos  12

Who I Am  

A Little About Me

Sergio Smirnoff is passionate about creating products and brands from scratch, from the inception of the idea, designing branding guidelines, defining workflows, working hands-on to deliver from sketches, wireframes, and visual assets all the way to ship pixel-perfect user interfaces. As Executive Design Leader managing teams, he envisioned and shipped complex visual systems for theme parks, complex B2B SaaS dashboards for robot fleet management, and mobile game experiences for companies like Amazon, Apple, Dunkin' Donuts, Coach New York, Puma, and Hennessy. Very related to the startup Silicon Valley's ecosystem as a Mentor, he helps founders build businesses with meaningful impact based on Design Thinking solutions.

Interesting Factoid

Snowboarder, volleyball player and coach & gamer.


Languages

English
Spanish
French

Countries Visited

Map View

Argentina
Belgium
Brazil
Chile
France
Germany
Greece
Italy
Netherlands
Paraguay
Spain
Switzerland
United Kingdon
USA
Uruguay

What I Do  


Professional Experience

RedLINES App Inc.

Design Lead

Dec 2018 - Present
• Successfully shipped on time the App and Dashboard, starting from ideation • Secured branding implementation by developing a comprehensive company style guide and UI toolkits from the ground up • Accomplished sprints on time by collaborating with the engineering team as Product Manager • Implemented pixel-perfect mockups, UX/UI, web, and mobile I designed • Increased website traffic via 2D motion graphics I created and edited • Implemented and drove A/B testing process for web content, and social media increasing lead generation by 15% • Ran competition research and critical features to evaluate B2B versus B2C landscape • Collaborated with the founders to create investor and sales slide deck

InOrbit, Inc.

Design lead

May 2018 - Nov 2018
• Implemented desktop platform UX/UI re-design from prototyping to shipping for a scheduled-based launch event, collaborating with the founders and engineering team • Assured correct rebranding adoption, by overseen guidelines implementation, over marketing assets, and website • Designed and delivered accurate ways to improve data analytics and data visualization of sophisticated dashboards for enterprise products • Received seed round of investment after implementation of branding and product redesign
+4 more experiences

Professional Organizations

Mentor

2019 - Present

Mentor

2019 - Present

Professional Expertise

UX/UI
Brand Development
Product Development
Brand Strategy
Product Ideation

Professional Interests

User Experience
User Interface
Branding
Visual Design
Design Thinking
Visual Systems

What I Stand For  

Favorites  

Hobbies

Snowboarding
Watch movies
Sci-fi
Painting
Travel
Gaming
Photography

Food & Drinks

Burguers
Pizza
Pasta
Chilli
Tacos

Games

Call of Duty
Star Wars Battlefront
ProEvolution Soccer

Music Genres, Groups & Artists

80's
House
Country
Jazz
Techno

U2
New Order
Arcade Fire
Snow Patrol
Cold Play
Depeche Mode

Sports, Teams, Athletes

Volleyball
Soccer
Basketball

Barcelona FC
Golden State Warriors

Michael Jordan
Manu Ginobili
Stephen Curry

Movies, TV Shows, Actors & Actresses

Lucy (Luc Besson)
MARVEL movies
Interstellar
She
The Matrix
Inception
Limitless

The Big Bang Theory
The Walking Dead
Black Mirror
Game of Thrones
Silicon Valley
The X-Files

Robert Downey Jr.
Leo Di Caprio
Scarlett Johansson
Edward Norton
Anthony Hopkins

Brands

Apple
MIzuno
Disney
Tesla

Education  

School

Introductory, Innovation and Entrepreneurship

Universidad Nacional de La Plata

MFA, Visual Communication Design

+1 more school