Sergio Espeleta

Sergio Espeleta

Los Angeles, CA, USA


Last updated September 3, 2020

One Sentence About Me  

"There is beauty in the struggle"

Photos  1

Who I Am  

A Little About Me

I am a recent CSULB graduate. I majored in Marketing and look forward to eventually work on my masters. I moved to the U.S. seven years ago from Mexico with the main purpose of achieving the American dream.

Languages

Spanish
English

Countries Visited

Map View

Mexico

What I Do  


Professional Experience

Zwift

Workplace Coordinator Intern

• Helped manage company’s day to day operations to guarantee a comfortable and proactive environment for employees across the company • Performed administrative duties to support company’s operations and culture • Kept track of workplace’s inventory and constantly communicate with manager for the replenishment of inventory • Aided employees across different departments to guarantee an enhanced workplace environment and experience • Assisted company in the implementation of Work From Home policies during the COVID-19 outbreak in order to provide employees the needed tools to satisfactorily and comfortably perform job duties

California Apparel News

Sales/Marketing Intern

• Worked with Account Executives to define effective messaging to increase click-through,open, and conversion rates • Compiled and enter information into spreadsheets from new leads collected • Created database segmentation through Campaigner to deliver personalized email campaigns to specific customer segments • Developed and scheduled over 300 email campaigns through Campaigner • Assisted Account Executives and CEO with the development and design of media kits • Scheduled social media posts through Hootsuite and managed email camapigns calendar • Developed and controlled Account Executives expenses reports • Pulled reporting and organize data of email campaigns KPI’s and measurable metrics for Account Executives and CEO

What I Stand For  

Social Causes

Justice Reform
Social Inequalities

Favorites  

Hobbies

Work out
Soccer
Listening Music
Walks at the beach
Hikes
Hang out with friends
Hang out with family
Concerts

Music Genres, Groups & Artists

Hip Hop
Soul
Blues

Sports, Teams, Athletes

FC Barcelona
Green Bay Packers
Los Angeles Rams
FC Liverpool

Movies, TV Shows, Actors & Actresses

The Avengers
Moonlight
Get Out
Harry Potter

The Office
The Simpsons
Prison Break

Education  

School

Bachelor of Business Administration - BBA, Marketing

West Los Angeles College

Associates, Business Administration


Clubs and Communities

Hispanic Students Business Association

Marketing Director

• Designed of creative assets through Photoshop and Illustrator to increase members and non-members awareness • Developed a social media presence through day-to-day activities for an online audience of over 1,000 followers • Initiated a two way engagement with people over social media platforms • Developed copywrite content for organization’s social media platforms • Planned and executed bi-annual “Week of Welcome” members’ recruitment event in collaboration with organization’s committees and recruited over 100 new members • Created an online community of people who can market to and keep in touch with

Agency 241

Email Marketing Coordinator

• Developed and design email marketing campaigns to generate and increase subscribers' engagement for an uprising startup business • Controlled email deployment calendar • Managed email marketing process including -including copywriting, design, and deployment of email campaigns through Klaviyo • Supported in review of email creative and tests prior to launch • Communicated with assigned client to implement desired email marketing ideas and guarantee client satisfaction • Set up emails automated triggers for diverse email campaigns depending on customers interactions within the website • Worked cross-functionally with graphic designer, social media coordinators, and website designer to integrate visuals and links to execute successful email campaigns

Academic Interests

Digital Marketing
Marketing Analytics
Social Media Marketing
Consumers Psychology
Advertising