Scott Lavelle

Scott Lavelle

San Francisco, CA, USA


Last updated September 3, 2020

One Sentence About Me  

Digital marketing leader. Other passions: family, travel, music, photography, politics.

Photos  1

Who I Am  

A Little About Me

I started this adventure in tech marketing 12 years ago while earning my M.B.A. at the Rady School of Management at UC San Diego. My undergrad degree was in Design & Photography at Cal Poly. I have always loved creativity, technology, and data, and have found marketing to be the perfect combination of these left brain and right brain forces. I started my career in e-commerce, leading SEO for the Pottery Barn brands at Williams-Sonoma and Shutterfly. Next I led both organic and paid acquisition marketing for OpenTable, along with cross-functional growth initiatives, and integrated campaigns for holidays and promotions. Most recently, I led marketing at a SaaS startup called Guidebook including growth, branding, lifecycle, and experimentation. On a personal note, I enjoy spending time with family and friends, traveling, snowboarding, and working on photography and music production.

Interesting Factoid

My family loves to travel. We took our daughter on a trip to Paris and London when she was only 4 months old.


Languages

English
French (basic)

Countries Visited

Map View

France
England
Germany
Italy
Spain
Netherlands
Japan
Canada
Mexico
Costa Rica
Turks and Caicos
Czechia
Switzerland
Austria
Belgium

What I Do  


Professional Expertise

Growth Marketing
Branding
Experimentation
Lifecycle Marketing
Customer Journey
Marketplace
SaaS
Ecommerce
Paid Search
Paid Social
SEO

Professional Interests

Marketing
Technology
Startups

What I Stand For  

Favorites  

Hobbies

Hiking
Traveling
Guitar
Photography
Snowboarding
Surfing

Food & Drinks

Pasta
Manhattan
Pizza
Tapas

Music Genres, Groups & Artists

Rock
Hip Hop
Alternative
Punk
Pop
Jazz

Gorillaz
The Rolling Stones
The Beatles
Descendents
A Tribe Called Quest
Queen
The Beastie Boys
Stevie Wonder
Talking Heads
Outkast
Janelle Monae
Erykah Badu
St. Vincent

Sports, Teams, Athletes

Basketball
Football

SF 49ers
Golden State Warriors
San Francisco Giants

Steph Curry
Klay Thompson

Movies, TV Shows, Actors & Actresses

The Matrix
Anchorman
Groundhog Day
Shawshank Redemption
The Empire Strikes Back
Goofellas
Annie Hall

Game of Thrones
Seinfeld
Hawaii Life

Brands

Adidas

Education  

School

M.B.A. – Master of Business Administration, Marketing

B.S. – Bachelor of Science, Design & Photography