Scott Lavelle

Scott Lavelle

San Francisco, CA, USA


Last updated September 3, 2020

One Sentence About Me  

Digital marketing leader. Other passions: family, travel, music, photography, politics.

Photos  1

Who I Am  

A Little About Me

I started this adventure in tech marketing 12 years ago while earning my M.B.A. at the Rady School of Management at UC San Diego. My undergrad degree was in Design & Photography at Cal Poly. I have always loved creativity, technology, and data, and have found marketing to be the perfect combination of these left brain and right brain forces. I started my career in e-commerce, leading SEO for the Pottery Barn brands at Williams-Sonoma and Shutterfly. Next I led both organic and paid acquisition marketing for OpenTable, along with cross-functional growth initiatives, and integrated campaigns for holidays and promotions. Most recently, I led marketing at a SaaS startup called Guidebook including growth, branding, lifecycle, and experimentation. On a personal note, I enjoy spending time with family and friends, traveling, snowboarding, and working on photography and music production.

Interesting Factoid

My family loves to travel. We took our daughter on a trip to Paris and London when she was only 4 months old.


Languages

French (basic)
English

Countries Visited

Map View

Czech Republic
Austria
France
Spain
Japan
Switzerland
Belgium
Italy
Turks and Caicos
Costa Rica
Germany
Netherlands
Mexico
Canada
England

What I Do  


Professional Expertise

Growth Marketing
Experimentation
Lifecycle Marketing
Customer Journey
Marketplace
SaaS
Ecommerce
Paid Social
Search Engine Optimization
Paid Search
Branding

Professional Interests

Technology
Startups
Marketing

What I Stand For  

Favorites  

Hobbies

Hiking
Traveling
Surfing
Guitar
Photography
Snowboarding

Food & Drinks

Manhattan
Tapas
Pizza
Pasta

Music Genres, Groups & Artists

Punk
Jazz
Rock
Alternative
Pop
Hip-Hop

Gorillaz
The Rolling Stones
Descendents
A Tribe Called Quest
The Beastie Boys
Stevie Wonder
Talking Heads
Janelle Monae
St. Vincent
Erykah Badu
OutKast
Queen
The Beatles

Sports, Teams, Athletes

Basketball
Football

San Francisco 49ers
Golden State Warriors
San Francisco Giants

Klay Thompson
Stephen Curry

Movies, TV Shows, Actors & Actresses

The Matrix
Anchorman
Groundhog Day
The Shawshank Redemption
The Empire Strikes Back
Goofellas
Annie Hall

Game of Thrones
Seinfeld
Hawaii Life

Brands

Adidas

Education  

School

M.B.A. – Master of Business Administration, Marketing

B.S. – Bachelor of Science, Design & Photography