Sarah Starkey from Houchens Industries Inc.

Sarah Starkey

Digital Marketing Coordinator at Houchens Industries Inc.

Bowling Green, KY, USA


Last updated January 25, 2021

One Sentence About Me  

Passionate about bringing brands to life through digital marketing and storytelling. ?

Who I Am  

A Little About Me

Hi, I'm Sarah! I was born and raised in Bardstown, KY--the bourbon capital of the world! However, I do not like bourbon at all. I am the middle child in my family, with one older brother and one younger brother. My Mom is an occupational therapist and my Dad is a computer programmer. We also have a little shorkie puppy in our family named Bernie.

Interesting Factoid

I have looked Steve Martin directly in the eyes before.


Languages

English

Countries Visited

Map View

France
Italy
United Kingdom

What I Do  


Professional Experience

Houchens Industries Inc.

Digital Marketing Coordinator

Jul 2020 - Present
• Lead a team of two designers and oversaw email marketing, social media marketing, SMS marketing, SEO, SEM, and website design for over five brands • Increased fans across all social accounts by 28.1% • Maintained a CTR of over 5% on two separate Google Search Campaigns and drove over 487 purchases on two ecommerce sites • Maintained a bounce rate of 20% or lower for all websites • Visited stores to gather content for social, website, text, & email • Created a company newsletter that was distributed to all internal contacts and overseen by CEO • Collaborated with sales & merchandising teams to determine which promotions would be included in digital content

Professional Organizations

YDSA

Communications Chair

Sep 2018 - Dec 2018
• Helped create flyers, banners, and other print promotional materials for on-campus events. • Took photos of events to use for digital marketing + social profiles. • Prototyped a website for the chapter.

Red 186

Club Director (President)

Sep 2019 - May 2020
Organized, managed, and lead WKU’s student advertising chapter (RED186) in completing a B2B awareness campaign for Adobe that placed second in our district for the 2020 National Student Advertising Competition

Professional Expertise

UX Design
Wordpress
Campaign Strategy
Organizational Leadership
Interpersonal Communication
Public Speaking
Photography
Squarespace
Shopify
Data & Analytics
Public Relations
Networking
Communication Strategy
Copywriting
Google Ads
Google Analytics
Branding

Professional Interests

Dropshipping
Creating Brand Identities
UX Design
Typography
Color Theory
Creative Writing
Digital Marketing

Advisor

Kelly Coppinger
Mark Simpson
Sean Ward
Gary Vaynerchuck
Kara Williams Glenn
Dominque Warfield

What I Stand For  

Social Causes

Income Inequality
Addiction
Worker's Rights
LGBTQ Rights
Black Lives Matter
Homelessness
Suicide Awareness


Volunteer Experience

Dec 2020 - Present
I am working with Steve Shaw of Louisville KY to create a brand identitiy as well as a website for an initiative Steve founded called Boys of Color Rise (BCR). This initiative will be an after school program for boys of color in the Louisville area. In this program, boys will be given guidance on deciding the direction of their career as well as given the opportunity to learn skills such as how to improve their communication skills, build self-confidence, decide who they are and what they want to do with their life, etc.

Favorites  

Hobbies

Working Out
Web Design
Cooking
Kayaking
Cleaning
Interior Design
Singing
Travel
Tubing
Writing
Painting
Camping
Playing with My Dog
Fishing
Going Out with Friends

Food & Drinks

Cold Brew Coffee
Hibachi
Pasta
Sushi

Games

Sims
Animal Crossing

Music Genres, Groups & Artists

Indie
Rock
R&B
Alternative
Hip-Hop

SZA
Megan Thee Stallion
Drake
Fleet Foxes
Local Natives
Doja Cat
Fleetwood Mac
Rhye
Mac Miller
Tobias Jessor Jr.
Ryan Adams
Neil Young
Kendrick Lamar
Tame Impala
The Beatles
Cage the Elephant
Jack Harlow

Movies, TV Shows, Actors & Actresses

Good Will Hunting

The Last Kingdom
The Rain
The 100
The Office
How I Met Your Mother
Avatar: The Last Airbender
That '70s Show

Matt Damon
Jennifer Lawrence

Brands

elf
Hood to The Holler

Bucket List  

Live In Another Country

I think this would be so much fun, but it also terrifies me which means it's probably something that would help me grow as a person.

Publish A Book

Since I was about eight years old, I have always had a dream of publishing a book that was "better than Harry Potter" because I thought Harry Potter was the best story of all time. Although I am not focused on topping Harry Potter anymore (lol), I do still have a dream to publish a fiction novel.
+1 more item on bucket list

Education  

School

B.A. – Bachelor of Arts, Advertising

May 2016 - May 2020

Clubs and Communities

Red 186

Club Director (President)

Sep 2019 - May 2020
In September of 2019 I was elected as president of Western Kentucky University's student AAF Chapter, Red 186.

YDSA

Communications Chair

Jan 2019 - Sep 2019
+1 more club and community

Academic Interests

Nutrition
Spanish
Broadcasting
Journalism
Creative Writing
English
Graphic Design