Sarah Starkey from Houchens Industries Inc.

Sarah Starkey

Digital Marketing Coordinator at Houchens Industries Inc.

Bowling Green, KY, USA


Last updated January 25, 2021

One Sentence About Me  

Passionate about bringing brands to life through digital marketing and storytelling. ?

Who I Am  

A Little About Me

Hi, I'm Sarah! I was born and raised in Bardstown, KY--the bourbon capital of the world! However, I do not like bourbon at all. I am the middle child in my family, with one older brother and one younger brother. My Mom is an occupational therapist and my Dad is a computer programmer. We also have a little shorkie puppy in our family named Bernie.

Interesting Factoid

I have looked Steve Martin directly in the eyes before.


Languages

English

Countries Visited

Map View

France
Italy
United Kingdom

What I Do  


Professional Experience

Houchens Industries Inc.

Digital Marketing Coordinator

Jul 2020 - Present
• Lead a team of two designers and oversaw email marketing, social media marketing, SMS marketing, SEO, SEM, and website design for over five brands • Increased fans across all social accounts by 28.1% • Maintained a CTR of over 5% on two separate Google Search Campaigns and drove over 487 purchases on two ecommerce sites • Maintained a bounce rate of 20% or lower for all websites • Visited stores to gather content for social, website, text, & email • Created a company newsletter that was distributed to all internal contacts and overseen by CEO • Collaborated with sales & merchandising teams to determine which promotions would be included in digital content

Professional Organizations

YDSA

Communications Chair

Sep 2018 - Dec 2018
• Helped create flyers, banners, and other print promotional materials for on-campus events. • Took photos of events to use for digital marketing + social profiles. • Prototyped a website for the chapter.

Red 186

Club Director (President)

Sep 2019 - May 2020
Organized, managed, and lead WKU’s student advertising chapter (RED186) in completing a B2B awareness campaign for Adobe that placed second in our district for the 2020 National Student Advertising Competition

Professional Expertise

UX Design
Google Ads
Google Analytics
Wordpress
Campaign Strategy
Branding
Organizational Leadership
Interpersonal Communication
Public Speaking
Copywriting
Photography
Squarespace
Shopify
Data & Analytics
Public Relations
Networking
Communication Strategy

Professional Interests

Dropshipping
Creating Brand Identities
Digital Marketing
UX Design
Typography
Color Theory
Creative Writing

Advisor

Kelly Coppinger
Mark Simpson
Sean Ward
Gary Vaynerchuck
Kara Williams Glenn
Dominque Warfield

What I Stand For  

Social Causes

Black Lives Matter
Income Inequality
Addiction
Suicide Awareness
Worker's Rights
Homelessness
LGBTQ Rights


Volunteer Experience

Dec 2020 - Present
I am working with Steve Shaw of Louisville KY to create a brand identitiy as well as a website for an initiative Steve founded called Boys of Color Rise (BCR). This initiative will be an after school program for boys of color in the Louisville area. In this program, boys will be given guidance on deciding the direction of their career as well as given the opportunity to learn skills such as how to improve their communication skills, build self-confidence, decide who they are and what they want to do with their life, etc.

Favorites  

Hobbies

Painting
Working Out
Writing
Web Design
Cooking
Kayaking
Playing With My Dog
Going Out With Friends
Cleaning
Interior Design
Singing
Travel
Camping
Tubing
Fishing

Food & Drinks

Sushi
Cold Brew Coffee
Pasta
Hibachi

Games

Sims
Animal Crossing

Music Genres, Groups & Artists

Hip Hop
R&B
Indie
Alternative
Rock

Kendrick Lamar
Jack Harlow
Sza
Megan Thee Stallion
Drake
Fleet Foxes
Local Natives
The Beatles
Doja Cat
Cage The Elephant
Tame Impala
Fleetwood Mac
Rhye
Mac Miller
Tobias Jessor Jr.
Ryan Adams
Neil Young

Movies, TV Shows, Actors & Actresses

Goodwill Hunting

The Last Kingdom
The Rain
The Office
The 100
How I Met Your Mother
That 70s Show
Avatar The Last Airbender

Jennifer Lawrence
Matt Damon

Brands

elf
Hood to The Holler

Bucket List  

Live In Another Country

I think this would be so much fun, but it also terrifies me which means it's probably something that would help me grow as a person.

Publish A Book

Since I was about eight years old, I have always had a dream of publishing a book that was "better than Harry Potter" because I thought Harry Potter was the best story of all time. Although I am not focused on topping Harry Potter anymore (lol), I do still have a dream to publish a fiction novel.
+1 more item on bucket list

Education  

School

B.A. – Bachelor of Arts, Advertising

May 2016 - May 2020

Clubs and Communities

Red 186

Club Director (President)

Sep 2019 - May 2020
In September of 2019 I was elected as president of Western Kentucky University's student AAF Chapter, Red 186.

YDSA

Communications Chair

Jan 2019 - Sep 2019
+1 more club and community

Academic Interests

English
Nutrition
Spanish
Creative Writing
Broadcasting
Journalism
Graphic Design