Provided overarching support to the marketing communications team in SEO optimization, content management, social media platform administration, and internal communications.
Played an instrumental role in the development of creative content, execution of social media marketing campaigns, and implementation of audience engagement initiatives to drive brand awareness and exposure.
Drove customer engagement and enhanced online presence by developing and maintaining 14 Google My Business (GMB) pages for individual labs within the company network and monitoring bi-weekly metrics.
Created monthly employee newsletters and retagged hundreds of articles, blogs, and journals for Internal Resource Center to facilitate optimization.
Excelled in high-growth, deadline-driven environment and gained hands-on experiences in the conceptualization and execution of ambitious marketing and communication plans.