Roger Phillip

Roger Phillip

Oakland, CA, USA


Last updated October 9, 2020

One Sentence About Me  

Results oriented marketing executive with 20 years of success executing digital marketing campaigns.

Photos  1

Who I Am  

A Little About Me

I’m an identical twin, my mother is an identical twin, and my grandmother is an identical twin.

Languages

Intro Spanish
Intro French
English

Countries Visited

Map View

Venezuela
China
France
Norway
South Korea
Barbados
Sweden
Jamaica
Trinidad and Tobago
Mexico
Canada
England

What I Do  


Professional Experience

PEGG Management Consulting

Managing Director

Design and implement comprehensive marketing strategies and lead generation plans to generate new customer acquisition; provide a high level of client satisfaction resulting in increased revenue and client retention. Conduct in-depth analysis of new and existing markets, competitive trends, and industry developments. Design, implement, measure and report on the performance of marketing campaigns. Selected Achievements: • Grew World of Children Award (worldofchildren.org) into a $4.4M entity within one year through effective Fortune 500 marketing programs and business development partnerships, major gift solicitations, creative sponsorships opportunities, and effective donor cultivations. • Established and implemented an e-commerce portal for World of Children Award generating $1M in revenue within the first year of operation. • Developed and launched online products that generated $22M in revenue for Melbourne IT (melbourneit.com.au/marketing), making them a leader in the industry in SEO and SEM products. • Created and executed an integrated online and offline communications plan and brand management campaign for Lorna Jane (lornajane.com) resulting in $100M in annual sales.

Oslo Software (acquired by TetraEdge Games)

Vice President of Marketing

Oversaw company and product rebranding. Set short-term and long-term goals for internal team. Prepared reports and presentations on marketing metrics; conducted marketing analysis to identify challenges and opportunities for improvement. Built and managed company’s social media platforms. Selected Achievements: • Increased overall positive media coverage by 180% and improved analyst ranking to #4 while decreasing advertising cost per impression. • Redefined product from a Product Lifecycle Management (PLM) to a Saas-based Customer Service Management platform for financial services resulting in revenue increase from $10m to $45M.

Professional Interests

Communication and advocacy are two of my passions. Particularly I am interested in exploring the relationship between social media and its use in advocacy. New media has bridged the gap between generations and continents. People can now connect over similar issues and find ways to support one another. My goal is to explore this venue and utilize technology to raise awareness about issues. My experience as a Marketing Executive has provided me with communication experience and has instilled in me a duty to inform others about urgent topics.

What I Stand For  

Social Causes

Racial Equality and Climate Issues


Volunteer Experience

Meals on Wheels

Oakland, CA

Jan 2010 - Present
Delivering meals to seniors and others in need.

What Inspires Me  

Twitter

+1 more

Favorites  

Hobbies

Squash

Music Genres, Groups & Artists

Jazz

Sports, Teams, Athletes

Football

Education  

School

Bachelor of Science, Electrical & Bio-Medical Engineering


Academic Interests

Bionic Limbs and Marketing