Design and implement comprehensive marketing strategies and lead generation plans to generate new customer acquisition; provide a high level of client satisfaction resulting in increased revenue and client retention. Conduct in-depth analysis of new and existing markets, competitive trends, and industry developments. Design, implement, measure and report on the performance of marketing campaigns.
• Grew World of Children Award (worldofchildren.org) into a $4.4M entity within one year through effective Fortune 500 marketing programs and business development partnerships, major gift solicitations, creative sponsorships opportunities, and effective donor cultivations.
• Established and implemented an e-commerce portal for World of Children Award generating $1M in revenue within the first year of operation.
• Developed and launched online products that generated $22M in revenue for Melbourne IT (melbourneit.com.au/marketing), making them a leader in the industry in SEO and SEM products.
• Created and executed an integrated online and offline communications plan and brand management campaign for Lorna Jane (lornajane.com) resulting in $100M in annual sales.