Riley Seith from Champlain College

Riley Seith

Ambitious Student at Champlain College


Last updated April 1, 2021

One Sentence About Me  

Passionate and driven, I want to change the world.

Who I Am  

A Little About Me

After growing up in a town full of apple orchards in Massachusetts I moved to Burlington, Vermont for college to study marketing, event management, and public relations. I have been an avid runner since I was little, I ran with my mom and always found running to be a community experience that is social and fun. When I got to college I was nervous running alone and a while later I started a company to develop an app with safety features to help people running in new areas. I love taking advantage of every opportunity I have and connecting with the people I meet to pursue my interests and figure out my passions.


Interesting Factoid

I have run 3 half marathons.

What I Do  


Professional Experience

Forma

Partnership Executive Intern

Jan 2021 - Present
  • Craft outreach emails to potential partners monitoring effective language and attention tools to consistently improve outreach and deliver results while following up with inquiries and partnerships
  • Consult on social media and public relations to affirm brand image and engage with consumers in an authentic and positive way building relationships online to encourage app downloads
  • Create spreadsheets with public relations and inbound marketing strategies and tactics for presentation to the CEO

Maple Street Media

Executive Director

Oct 2020 - Present
  • Relaunched Maple Street Media with the PRSSA team making staffing decisions, creating communication systems, and outlining a system of operations
  • Develop brand guidelines and generate a digital presence for Maple Street Media creating Instagram, LinkedIn, Facebook, and Twitter profiles as well as a website and blog
  • Increase traffic to Instagram engaging over 100 followers in under two weeks creating content and designs, copywriting and captions, utilizing social media strategy and algorithms, and managing a content calendar
  • Grew LinkedIn page from 20 to 150 followers in 2 weeks, increasing engagement via commenting and organic impressions of original posts and re-shared articles with insightful commentary
  • Follow up with leads and meet with prospects to engage clients for the firm, maintain communication and service to satisfy client needs, and generate proposals, contracts, and budgets for clients approval
+2 more experiences

Professional Organizations

President | Secretary | Event Director | Marketing Manager | Member (current)

Aug 2019 - Present
  • As President of Stiller Women in Business, organized a calendar of events, oversaw the leadership team, and created club goals to increase engagement and reinforce positive brand image.
  • As Marketing Manager, generated social media content, organized giveaways and other engagement-boosting social media efforts, and increased Instagram traffic by 575% in under 2 weeks.
  • As Event Director and President, received input and generated creative event concepts to interest students, planned and executed all event logistics (taking COVID into account), and balanced the estimated and actual budget for each event consistently coming in under budget.
  • Communicated with vendors and speakers to bring engaging alumni, professionals, and other community members into the club to engage with students.

Student-Run Firm Director

Oct 2020 - Present
  • Attend weekly leadership meetings contributing to large organization vision planning, event management, budgeting decisions, recruitment, and operational discussions
  • Plan and co-host events such as 'Leveraging Your Experience' to provide value to PRSSA members and share personal experiences with public relations and professionalism as a student
  • Serve as liaison with the student run firm managed by PRSSA, Maple Street Media, overseeing day to day operations and client management
+2 more organizations

Professional Expertise

Professional Writing
Microsoft Office
Canva

Professional Interests

Public Relations
Event Management
Brand Strategy

What I Stand For  

Social Causes

Gender Equality
Domestic Violence
Voter Rights
Climate Change
Women's Reproductive Rights

Volunteer Experience

Stow, MA, USA

Sep 2015 - Aug 2020
  • Town Clerk Assistant, Town of Stow Clerk's Office
    • Election worker in the 2016 presidential election as well as presidential primaries and other local elections
    • Occasionally assisting with paperwork and odd tasks
  • Youth Running Coach, Town of Stow Recreation Department
    • Worked with an energetic group of young girls, coaching them through the fall and spring seasons of the club.
    • Taught specific running tips and form as well as encouraging and motivating them to perform at their best and enjoy exercising.
    • Participated in 5K at the end of each season, running alongside each girl motivating them to finish and have fun.
  • Springfest Coordinator, Town of Stow Recreation Springfest Committee
    • Planned craft activities and organized materials to create community involvement and bonding.
    • Created scalable budget friendly activities and recorded expenses.
    • Directed and coordinated volunteers during on site booth set up.

Favorites  

Hobbies

Hiking
Swimming
Skiing
Writing
Running

Food & Drinks

Lasagna
Pink Lemonade
Shirley Temple
Ice Cream

Music Genres, Groups & Artists

Country
Classic Rock
Rap
Pop

Carrie Underwood
Motley Crue
Pitbull
Cardi B
Olivia O'Brien

Sports, Teams, Athletes

Baseball
Football

New England Patriots
Boston Bruins
Boston Red Sox

Movies, TV Shows, Actors & Actresses

Marvel
The Italian Job
You've Got Mail
Bombshell
How to Lose a Guy in 10 Days
The Godfather

Empire
Criminal Minds
Gilmore Girls
The Office

Jennifer Lopez
Matthew McConaughey
Megan Ryan
Tom Hanks
Kate Hudson

Brands

Spotify
Coca-Cola

Bucket List  

Visit Ireland

I want to go to Dublin, Ireland some day.


Skydiving

I've been wanting to skydive.

+2 more items on bucket list

Education  

School

Champlain College

B.S. – Bachelor of Science, Marketing

Aug 2018 - Present

Clubs and Communities

Stiller Women in Business

President | Secretary | Event Director | Marketing Manager | Member (current)

Aug 2019 - Present
  • As President of Stiller Women in Business, organized a calendar of events, oversaw the leadership team, and created club goals to increase engagement and reinforce positive brand image.
  • As Marketing Manager, generated social media content, organized giveaways and other engagement-boosting social media efforts, and increased Instagram traffic by 575% in under 2 weeks.
  • As Event Director and President, received input and generated creative event concepts to interest students, planned and executed all event logistics (taking COVID into account), and balanced the estimated and actual budget for each event consistently coming in under budget.
  • Communicated with vendors and speakers to bring engaging alumni, professionals, and other community members into the club to engage with students.

CHAMP

President

Aug 2020 - Dec 2020
  • Assess the social student engagement challenges at Champlain College amid COVID-19 and brainstorm ways to engage students in person with social distancing and virtually.
  • Plan, organize, and facilitate weekly general member meetings and officer meetings by creating agenda's, setting accountability measures, and preparing engaging meeting elements.
  • Lead the production of large campus events by coordinating volunteers, working with vendors, tracking event details and timelines, solving on site problems, and overseeing marketing and design.

Academic Interests

Public Relations
Event Management
Social Media Marketing

Extracurricular Activities

Peer Career Coaching