● Conducted market research to analyze the most effective strategic pricing and early bird registration period for each domestic and
international IAPP conference. Reported these results directly to a Marketing Manager in charge of multiple international conferences.
● Utilize HTML to edit and format Marketo emails sent to prospective clients; organized over 500 emails used by the company in marketo.
● Created an excel calculator for conference merchandise using internationally collected data. Using this calculator has the potential to save
the marketing team time guessing how much merchandise to bring, and money wasted on leftover inventory (a current issue).
● Attend weekly Marketing team meetings, maintain daily tasks, manage multiple SmartSheets containing the marketing team assignments.