PARAM ANAND

PARAM ANAND

Rochester, NY, USA


Last updated September 3, 2020

One Sentence About Me  

"Optimistic and always looking to think out the box to come with most innovative ideas"

Who I Am  

A Little About Me

I love to learn new things and help people. Always optimistic and patient in my approach to anything i do. Never give up and try to find way to accomplish goals against all odds.

Interesting Factoid

Leveraging my marketing and business skills to create innovative and exciting promotional campaigns for establishing goodwill, brand recognition and customer relation in businesses. Always eager to explore new marketing concepts and going outside my comfort zone to acquire Quantifiable gains.


Languages

English
Hindi
Odia

Countries Visited

Map View

India
USA
Canada
London

What I Do  


Professional Experience

Surescripts

Digital Marketing Intern

Scheduling and analyzing social media posts. Used tools for market analytics like google analytics, google ads and also Conducting research to create audience segments for re-marketing campaigns both search and display ads in google ads and paid social re-marketing campaigns for Facebook, LinkedIn & Twitter. Conducting a multi-channel collateral report in zift & confluence. Analyzing and reporting performance of campaigns paid & organic in Google analytics.

Rochester Institute of Technology

Marketing Coordinator ( Part-time, on campus)

Supporting social media promotions for RIT Dining Services, RIT Arenas, and RIT Global Village. Creating, implementing, and managing various social and marketing campaigns. Curating and creating content over social media platforms like (Instagram & Facebook). Brainstorming and creating social media campaign plan briefs. Social media audit.
+1 more experience

Professional Interests

Market Research/Analytics/ Digital Marketing

Favorites  

Hobbies

Hiking
watching movies
playing cricket
playing XBOX
Reading biographies, business books
Travel

Food & Drinks

Indian Cuisines
Dhokla
Aloo paratha
Lassi
Biriyani

Games

Call of duty
Gears of War
Forza

Music Genres, Groups & Artists

Bollywood

Sports, Teams, Athletes

Cricket

Movies, TV Shows, Actors & Actresses

Sharukh Khan Movies

Brands

Nike

Education  

School

B.S. – Bachelor of Science, Business Administration : Marketing, GPA: 3.83 Major in Marketing Minor in Advertising & PR, Business Management, Management Informations Systems (MIS). Dean's List 2017-2020


Clubs and Communities

Leadership Academy @ Saunders College of Business

Peer Mentor

Experienced upperclassmen from all different majors at Saunders who act as role models for the incoming business students. They assist them with any questions and concerns the students might have about The Saunders College of Business, student life, clubs, majors, minors, immersions, co-ops, and career paths.

Beta Gama Sigma

Member

Beta Gamma Sigma International Business Honor Society which recognizes the top 10% of undergraduate business students at AACSB International accredited institutions.
+1 more club and community

Academic Interests

Macro Economic
Market Ananlytics
SEO
Search Engine Marketing
Ms Excel
MS Word
MS Powerpoint
Market Research & Trend Analysis
Consumer Behavior
Social Media Marketing and Audit
Advertising
Communications
Campaign Management
Statistics