Lori Ann Kruse

Lori Ann Kruse

Sparks, NV, USA


Last updated March 24, 2021

One Sentence About Me  

I'm the person that people go to when they want to grow.

Photos  4

Who I Am  

A Little About Me

I was born and bred in California, having earned my degree from Sacramento State University. I intended to work as a food writer after graduation, but fell serendipitously into Marketing. I'm in my 10th year in my Marketing and I still love it. Now I live in the Reno/Tahoe area in Nevada where I have been known to throw myself into volunteer positions. In my volunteering experience, I've done... [drumroll, please] Marketing! I've been a board member for NCET, a Nevada-based non-profit that offers educational events and presentations to support startups and small businesses and Midtown Merchant Association, a 501(c)(6) that advocated for the small businesses in the Reno Midtown neighborhood. Currently, I mentor Northern Nevada startups to formulate their Marketing strategies and select tactics appropriate for their business. I love the Marketing field so much that I've enrolled in a Master's program for Global Strategic Communication, which I started while working at an international Microsoft partner. I am passionate about learning and getting things done. In fact, my top five Gallup Strengths are Learner, Individualization, Focus, Achiever, and Activator. At the same time, I am passionate about strategic thinking (I love writing Marketing Strategies); leadership; consumer behavior; behavioral economics; and the intersection between humans, technology, communication, and economics.

Interesting Factoid

I'm related to most of the people in a town that's older than the United States.


Languages

Tagalog
I can understand a little Ilocano.
I'm making progress in French
English

Countries Visited

Map View

French Polynesia
Philippines
Trinidad and Tobago

What I Do  


Professional Expertise

Inbound Marketing
Website Content Management
Outbound Marketing
Webinar Promotion
Fundraising
B2B
B2C
Content Marketing
Social Media Marketing
Brand Management

Professional Interests

Audience Behavior
Audience Analytics
IoT
SaaS
Higher Education
Marketing Agencies
Artificial Intelligence

What I Stand For  

Non-Profits

Favorites  

Hobbies

Traveling
Grilling
Cooking
Hiking
Yoga
Dogs
Visual Art
Reading
Poetry
Writing
Painting
Running
Drawing

Food & Drinks

Mango Mochi Ice Cream
Pakoras
Cheeseburgers on a Pretzel Bun
Fried Cheese Curds
Fried Tofu
Ribeye Steaks
Earl Grey
Loco Moco
All Kinds of Noodles
Guavas
Japanese Whiskey
Ice Cream
Chocolate Chip Cookies
Coffee

Games

Forza
Speed

Music Genres, Groups & Artists

Classical Jazz
Brazilian Jazz
Adult Pop
90s Alternative
Hawaiian Slack

RJD2
Melody Gardot
Ratatat
Jake Shimibukuro
Cyril Pahinui
Chopin
Alessia Cara
Johann Sebastian Bach
Coldplay

Sports, Teams, Athletes

Basketball

Los Angeles Lakers

Kareem Abdul-Jabbar
Shaquille O'Neal
Kobe Bryant

Movies, TV Shows, Actors & Actresses

Terminator
The Help
Up
The Matrix
Star Wars
Marvel Movies
Lilo & Stitch

Silicon Valley
Homeland
Broadchurch
Picard
The Story of God
The Mandalorian

Tom Hanks
Morgan Freeman

Brands

Trader Joe's
Paul Mitchell
Netflix
Peet's Coffee
Burt's Bees
Ben & Jerry's

Bucket List  

I want to write a book!

I'm not sure what my exact topic would be, but I'm intensely interested in the intersection of behavioral economics, marketing, branding, and media literacy. 


Get my Ph.D.

I'm still in graduate school, a few more years away from graduating, but I'm already contemplating applying to a Ph.D program for behavioral economics or some sort of interdisciplinary study. 

Education  

School

California State University Sacramento

B.A. – Bachelor of Arts, Media Communication

A.M. – Master of Arts, Global Strategic Communication