Lori Ann Kruse

Lori Ann Kruse

Sparks, NV, USA


Last updated March 24, 2021

One Sentence About Me  

I'm the person that people go to when they want to grow.

Photos  4

Who I Am  

A Little About Me

I was born and bred in California, having earned my degree from Sacramento State University. I intended to work as a food writer after graduation, but fell serendipitously into Marketing. I'm in my 10th year in my Marketing and I still love it. Now I live in the Reno/Tahoe area in Nevada where I have been known to throw myself into volunteer positions. In my volunteering experience, I've done... [drumroll, please] Marketing! I've been a board member for NCET, a Nevada-based non-profit that offers educational events and presentations to support startups and small businesses and Midtown Merchant Association, a 501(c)(6) that advocated for the small businesses in the Reno Midtown neighborhood. Currently, I mentor Northern Nevada startups to formulate their Marketing strategies and select tactics appropriate for their business. I love the Marketing field so much that I've enrolled in a Master's program for Global Strategic Communication, which I started while working at an international Microsoft partner. I am passionate about learning and getting things done. In fact, my top five Gallup Strengths are Learner, Individualization, Focus, Achiever, and Activator. At the same time, I am passionate about strategic thinking (I love writing Marketing Strategies); leadership; consumer behavior; behavioral economics; and the intersection between humans, technology, communication, and economics.

Interesting Factoid

I'm related to most of the people in a town that's older than the United States.


Languages

English
Tagalog
I can understand a little Ilocano.
I'm making progress in French

Countries Visited

Map View

Trinidad and Tobago
French Polynesia
Philippines

What I Do  


Professional Expertise

Content Marketing
Inbound Marketing
Website Content Management
Social Media Marketing
Outbound Marketing
Webinar Promotion
Brand Management
Fundraising
B2B
B2C

Professional Interests

Audience Behavior
Audience Analytics
IoT
SaaS
Artificial Intelligence
Higher Education
Marketing Agencies

What I Stand For  

Non-Profits

Favorites  

Hobbies

Traveling
Grilling
Cooking
Hiking
Running
Yoga
Dogs
Painting
Drawing
Visual Art
Reading
Writing
Poetry

Food & Drinks

Mango Mochi Ice Cream
Pakoras
Cheeseburgers on a Pretzel Bun
Fried Cheese Curds
Fried Tofu
Ribeye Steaks
Japanese Whisky
Coffee
Earl Grey
Loco Moco
All Kinds of Noodles
Ice Cream
Chocolate Chip Cookies
Guavas

Games

Forza
Speed

Music Genres, Groups & Artists

Classical Jazz
Brazilian Jazz
Adult Pop
90s Alternative
Hawaiian Slack

RJD2
J.S. Bach
Melody Gardot
Coldplay
Ratatat
Jake Shimibukuro
Cyril Pahinui
Chopin
Alessia Cara

Sports, Teams, Athletes

Basketball

Los Angeles Lakers

Kareem Abdul-Jabbar
Kobe Bryant
Shaq

Movies, TV Shows, Actors & Actresses

Terminator
Marvel Movies
The Help
Up
Lilo & Stitch
The Matrix
Star Wars

Silicon Valley
Homeland
Broadchurch
The Mandalorian
Picard
The Story of God

Tom Hanks
Morgan Freeman

Brands

Ben & Jerry's
Trader Joe's
Burt's Bees
Paul Mitchell
Netflix
Peet's

Bucket List  

I want to write a book!

I'm not sure what my exact topic would be, but I'm intensely interested in the intersection of behavioral economics, marketing, branding, and media literacy. 


Get my Ph.D.

I'm still in graduate school, a few more years away from graduating, but I'm already contemplating applying to a Ph.D program for behavioral economics or some sort of interdisciplinary study. 

Education  

School

California State University Sacramento

B.A. – Bachelor of Arts, Media Communication

A.M. – Master of Arts, Global Strategic Communication