I'm a veteran in global investments and global marketing. I have worked at multiple family offices and invest across different asset classes. During my career, I’ve implemented game-changing initiatives including growing a new brand into a high-profile global brand through world-class marketing campaigns across the globe. Also, with a deep understanding of Chinese and Japanese business cultures, coupled with rich expertise working in American, Asian, and European markets, I’ve identified and capitalized on lucrative opportunities.
In addition, I’m a collaborative strategist—building teams, brands, and campaigns, from the ground up on both the local and global level. With both B2B and B2C marketing, and brand management as my strong suits, I bring creative thinking and innovation to everything I do, including unprecedented ideas to the businesses and people I work with. This includes untraditional global sponsorship programs and digital/social media campaigns.
Career highlights include:
==Grew a young company to become one of the largest solar companies in the world in 2012 and 2013, and voted #1 as the most preferred PV brand by IHS in 2013.
==Achieving many “Firsts” for Yingli, including First Chinese and First Renewable Energy company to sponsor FIFA World Cup, FC Bayern Munich, and US Soccer. First global website, brand book/identity, social media campaigns, first co-marketing/partnership marketing programs, First Yingli Cup (friendly match between FC Bayern and Beijing Guoan) with 33,000 spectators.
I’m regarded as a growth catalyst with a contagious passion and energetic leadership style that drives teams to achieve their highest potential. As a strong people leader and big thinker, I’m able to get the most out of every opportunity and person. As result, I consistently deliver above expectations by bringing a fresh 360-degree approach to marketing campaigns with confidence, determination, and focus.