I am a results-oriented and highly seasoned Digital Marketing Director with over 19 years of experience in driving multi-million dollar initiatives to deliver results that match with progressive company’s mission, vision, and values. I specialize in bridging the gap between innovation-centric visual/creative design and profit-generating, details-focused marketing analytics. I am incredibly competent at implementing organizational processes to address complex business challenges and also known for fostering open communication lines and making strategic decisions under demanding circumstances.
I am an entrepreneurial Senior Director of Marketing who excels at analyzing lucrative business needs, identifying multi-million dollar growth opportunities, integrating MarTech stacks, and optimizing ROI and conversion (UI/UX design, A/B testing, data analysis, customer segmentation) to attain leverage in highly competitive markets. I am an Influential Strategist who gains buy-in among multidisciplinary staff to promote unified targeted objectives champions alliances among decision-makers and thrive in rapidly evolving globally-based business scenarios while seeing the "big picture" at all times – always willing to go the extra mile to surpass the status quo.
I possess experience in overseeing the development of all global and partner/market/channel-specific seasonal campaigns, ensuring on-time and on-budget execution while representing commercial function at all strategic planning meetings. I can develop and execute strategic plans for public relations and social media, including influencer marketing, content creation & curation, community management, collaborations, partnerships, and activations. I have experience in working closely with the Sales teams, enabling them to meet their commercial objectives by providing them with high-quality collateral, tools, materials, and presentations.
I am an effective team leader with active coaching, mentoring, and training skills and possess multi-task capacity, working independently and in a team, as well as the flexibility to meet shifting goals and tight deadlines. I have excellent Client Relationship Management skills and often recognized as out of the box thinker who develops innovative ideas for solving everyday problems more efficiently. I have outstanding verbal and written communication skills with excellent interpersonal, leadership, and organizational skills to communicate and operate in a fast-paced and challenging environment with multiple departments and the public with a vision to drive the department.
I have a high level of energy and motivation with quick learning ability and adaptability to new environments, and I enjoy challenges. I am currently seeking a new professional challenge where I can make a positive contribution to an organization’s future goals and success.