Ian Feder

Ian Feder

San Diego, CA, USA


Last updated September 3, 2020

One Sentence About Me  

I love bringing passion to life

Who I Am  

A Little About Me

I am a results-oriented and highly seasoned Digital Marketing Director with over 19 years of experience in driving multi-million dollar initiatives to deliver results that match with progressive company’s mission, vision, and values. I specialize in bridging the gap between innovation-centric visual/creative design and profit-generating, details-focused marketing analytics. I am incredibly competent at implementing organizational processes to address complex business challenges and also known for fostering open communication lines and making strategic decisions under demanding circumstances. I am an entrepreneurial Senior Director of Marketing who excels at analyzing lucrative business needs, identifying multi-million dollar growth opportunities, integrating MarTech stacks, and optimizing ROI and conversion (UI/UX design, A/B testing, data analysis, customer segmentation) to attain leverage in highly competitive markets. I am an Influential Strategist who gains buy-in among multidisciplinary staff to promote unified targeted objectives champions alliances among decision-makers and thrive in rapidly evolving globally-based business scenarios while seeing the "big picture" at all times – always willing to go the extra mile to surpass the status quo. I possess experience in overseeing the development of all global and partner/market/channel-specific seasonal campaigns, ensuring on-time and on-budget execution while representing commercial function at all strategic planning meetings. I can develop and execute strategic plans for public relations and social media, including influencer marketing, content creation & curation, community management, collaborations, partnerships, and activations. I have experience in working closely with the Sales teams, enabling them to meet their commercial objectives by providing them with high-quality collateral, tools, materials, and presentations. I am an effective team leader with active coaching, mentoring, and training skills and possess multi-task capacity, working independently and in a team, as well as the flexibility to meet shifting goals and tight deadlines. I have excellent Client Relationship Management skills and often recognized as out of the box thinker who develops innovative ideas for solving everyday problems more efficiently. I have outstanding verbal and written communication skills with excellent interpersonal, leadership, and organizational skills to communicate and operate in a fast-paced and challenging environment with multiple departments and the public with a vision to drive the department. I have a high level of energy and motivation with quick learning ability and adaptability to new environments, and I enjoy challenges. I am currently seeking a new professional challenge where I can make a positive contribution to an organization’s future goals and success.

Interesting Factoid

I used to be a professional surfer


Countries Visited

Map View

Czech Republic
Namibia
Botswana
Zimbabwe
Mozambique
Zambia
Malawi
Kenya
Hong Kong
El Salvador
China
Austria
France
Spain
Japan
Switzerland
Singapore
Malaysia
Indonesia
Egypt
Cambodia
South Africa
Peru
Argentina
Chile
Bolivia
Honduras
Ecuador
Uruguay
Denmark
Belgium
Italy
Greece
Turkey
Nepal
India
Taiwan
Panama
Costa Rica
Dominican Republic
Uganda
Tanzania
Vietnam
Jamaica
Belize
Germany
Thailand
Netherlands
Mexico
Canada
England

What I Do  


Professional Expertise

Global Digital Marketing Management
Outstanding Communication Skills
Strategic Analysis
Planning
Trends Tracking
Team Leadership
Project Management
Traffic Growth
Conversion
Customer Acquisition
Go-To-Market Strategy
B2B
B2C
ABM
CRM
Digital Advertising

Professional Interests

Google Ads
Facebook
Instagram
Marketing Automation Software
Marketo
Mar-Tech Stacks
SEM
Paid Media
DoubleClick
Digital Marketing
Search Engine Optimization
Google Analytics

Favorites  

Hobbies

World Travel
Concerts
BBQ Cooking
Live Music

Food & Drinks

Seafood
Sushi
Steak

Music Genres, Groups & Artists

Jam Bands
EDM
Rock & Roll

Education  

School

M.B.A. – Master of Business Administration

B.A. – Bachelor of Arts