Heta Desai

Heta Desai

Jersey City, NJ, USA


Last updated September 3, 2020

One Sentence About Me  

I am someone who believes in the power of communication, is adaptive, and loves challenges.

Photos  2

Who I Am  

A Little About Me

I am a marketing professional and currently pursuing my Master's in Marketing Analytics. I have always been amused by the role of data and analytics in different areas of business and I love to explore and experiment with new ways to implement data in marketing. My professional work experiences include working as a Media Planner and Buyer at IPG MediaBrands India. While I am result oriented and determined in my professional life, I am also an extrovert who loves talking about anything and am always joyous and funny!

Interesting Factoid

I am a trained Indian classical dancer


Languages

Hindi
Gujarati
Marathi
English

Countries Visited

Map View

India
United States of America

What I Do  


Professional Experience

Pace University - Office of Graduate Admission

Student Assistant

•Assist in processing documentation for prospective graduate students for University. •Communicating and reaching out to incoming students regarding the admission process or any questions regarding enrollment.

Lodestar UM (IPG MediaBrands)

Executive Trainee - Media Planner and Buyer

Executed media plans and buying strategies for listed entities having market capital exceeding USD 500 million such as TATA Motors, Spotify, ALT Balaji, TCS & TATA Capital.

Professional Interests

strategy
tableau
Data Analytics
Microsoft Office
Advertising
Marketing
Branding

What I Stand For  

Favorites  

Hobbies

Reading

Music Genres, Groups & Artists

Rock
Pop

Adele
Sam Smith
Imagine Dragons
Cigarettes After Sex
The Weeknd

Movies, TV Shows, Actors & Actresses

Friends
The Office
Sherlock
Game of Thrones

Education  

School

Master of Science, Marketing Analytics

Bachelor of Business Administration - BBA, Marketing


Clubs and Communities

Lubin Graduate Marketing Society

VP Marketing

Vp of Marketing for the graduate marketing club of university

SVKM Training and Placement Cell

Student Placement Coordinator

Assisted with the on campus placement procedure for the college during undergraduate senior year

Academic Interests

Marketing and Analytics
Business Analytics
Advertising