Heather Cox

Director of Performance Marketing at Nexstar Digital

Austin, TX, USA


Last updated July 6, 2020

One Sentence About Me  

Competitive digital marketer who loves building top performing campaigns for clients and teams.

Who I Am  

A Little About Me

I'm a Southern California girl born and raised in Irvine, California. My competitive nature started at a young age playing sports. I grew up playing select soccer and travel ball softball. I played softball at the collegiate level which landed me in Texas and I have been here ever since. I went to the University of North Texas where I majored in Marketing with a minor in Sociology. I've been in the marketing world since 2013 when I started out as a SEM campaign manager learning the basics at DexYp. Since then I have managed campaigns at the local and national level, worked across multiple verticals and advertising channels, managed teams of 3-22 people, led sales training, spearheaded migrations, managed vendors and brought on new tooling to departments, and was voted the Sunshine Award winner at my company's last holiday party. I love digital marketing in all aspects. I have a proven track record of building successful teams, high performing campaigns, and growing company portfolios.

Interesting Factoid

I'm a Division 1 college athlete.


Languages

English

Countries Visited

Map View

Belize

What I Do  


Professional Organizations

Board Member


Professional Expertise

analytics
sem
paid social
bing ads
kenshoo
Salesforce
Digital Marketing
Search Engine Optimization
Paid Search
Google AdWords
HubSpot
Email Marketing

Professional Interests

analytics
paid social
sem
programmatic
Digital Marketing
Search Engine Optimization
Paid Search
Leadership
Email Marketing
Marketing

What I Stand For  

Non-Profits

Education  

School

B.A. – Bachelor of Arts, Marketing & Sociology