Florence Ao from UC San Diego

Florence Ao

Student at UC San Diego

San Diego, CA, USA


Last updated January 19, 2021

One Sentence About Me  

A self-starter interested in social media and brand marketing in the technology, lifestyle, and beauty industries.

Photos  1

Who I Am  

A Little About Me

I am a current third year pursuing Communication and International Business at the University of California, San Diego. My passion in marketing stems from a desire to utilize creative strategies in innovative ways to generate desired results in engagement and satisfaction. I am always looking for opportunities to learn as much as possible from working professionals through hands-on participation!

Interesting Factoid

I can't ride a bike :(


Languages

Cantonese
English
Mandarin
Spanish

Countries Visited

Map View

China
Costa Rica
Canada
France
United Kingdom
Netherlands
Switzerland
Italy
South Korea
Thailand
Hong Kong
Germany

What I Do  


Professional Experience

University Centers Marketing & Programs

Marketing Assistant

Nov 2019 - Present
- Publicize events for 35,000+ university students by creating targeted posts on social media platforms (reaching 5,000+ people per event) and performing direct marketing through weekly postering and tabling - Execute a digital and in-person promotional campaign for a new food establishment on campus through analysis of target market and creation of social media pages and posts, expanding reach to 5,000+ people - Construct a biweekly digital newsletter for email marketing to generate awareness of events and the University Centers brand, incorporating graphics and links to reach 1,000+ people and 70+ clicks per email

Revelle College

Student Orientation Leader

Apr 2019 - Oct 2020
- Directed 2,000 new undergraduate students in overnight orientation sessions throughout the summer, brainstorming fresh ideas for events, coordinating tours, and facilitating discussions around relevant topics - Demonstrated effective group leadership through the management of dynamics in groups of 10-20 students - Curated timeline of posts for social media platforms (Facebook, Instagram, and Snapchat) as part of the Social Media Committee to garner attention for orientation and increase followers on Revelle College pages
+2 more experiences

Professional Organizations

VP of Marketing

May 2019 - Present
- Launched campaign for Fall 2020 Virtual Recruitment and designed all marketing materials including flyers, social media layovers (FB and IG), website redevelopment, weekly Instagram grids, and recruitment video - Integrated social media advertising and email retargeting campaigns, optimizing targeted social media ads for week-long recruitment and reaching 1,500+ views on event page and 100,000+ views on recruitment video

Professional Interests

Digital Marketing
Brand Marketing
Social Media Marketing
Human Resources

What I Stand For  

Social Causes

Mental Health
Gender Equality
Black Lives Matter
LGBTQ+ Rights
Sustainability

What Inspires Me  

Favorites  

Hobbies

Singing
Piano
Tennis
Painting
Hiking
Working out
Traveling
Baking
Cooking
Photography

Food & Drinks

All Asian Cuisine!

Games

Among Us
Catan

Music Genres, Groups & Artists

Lofi
Acoustic
R&B
Pop
Rap

Beyonce
Kehlani
Daniel Caesar
Blackpink
Megan Thee Stallion
Doja Cat
Frank Ocean
NIKI
SZA
Giveon
Amine
Yebba
Mace Ayres
Bruno Major
H.E.R.
Jhené Aiko
Sabrina Claudio
Alina Baraz
Harry Styles

Sports, Teams, Athletes

Tennis
Basketball

Los Angeles Lakers

Roger Federer
Serene Williams

Movies, TV Shows, Actors & Actresses

Us
Slumdog Millionaire
3 Idiots
Mulan
Any Disney movie!
Parasite
Train to Busan
Spirited Away
13

The Office
The Good Place
Black Mirror
Our Planet
Friends

Brands

Apple

Education  

School

B.A. – Bachelor of Arts, International Business & Communication


Clubs and Communities

Undergraduate Communication Society


Academic Interests

Communication Studies
Marketing

Extracurricular Activities

Intramural Soccer