Emersyn Lyon

Emersyn Lyon

Berkeley, CA, USA


Last updated November 16, 2020

Who I Am  

A Little About Me

I am a third year undergraduate student at the University of California, Berkeley majoring in Rhetoric. My focus is in communications, with a specific interest in strategy consulting and marketing. In the future, I hope to utilize my multicultural background and experience abroad to bring further awareness and international exchange within the private sector.

Interesting Factoid

I've been a ball girl at the Shanghai Rolex Masters Tennis Tournament


Languages

Mandarin

Countries Visited

Map View

Bali
China
Singapore
Egypt
New Zealand
Australia
Thailand

What I Do  


Professional Experience

Strategy Consulting Intern

Jul 2020 - Aug 2020
• Conducted primary and secondary research through employee surveys and 17 primary interviews with executive experts to understand market demand drivers, company needs, and technology trends for a premier aerospace company • Created an executive summary identifying the client’s current real estate portfolio, strategic business drivers for their desired future state, and potential challenges in achieving their real estate goals based on the aforementioned data • Constructed a plan of record detailing the client’s current real estate situation, key business drivers and considerations, recommendations, and next steps

Marketing and Communications Intern

Jun 2019 - Aug 2019
• Wrote and edited legal and technical briefs that were reviewed by the executive board and distributed to customers, retailers, and product distributors across the Asia Pacific Division • Created a comprehensive industry brief for new products, evaluating market backgrounds and trends, product implementation and use, and company application and relevance • Translated and polished texts for product research, online articles, social media marketing, and internal communication newsletters

Professional Organizations

Net Impact Berkeley

Senior Consulting Associate

Sep 2019 - Present
Net Impact Berkeley is a student-run, non-profit management consultancy based out of the University of California, Berkeley. Our undergraduate chapter is unique for being the premier student group that consults for social enterprises, non-profits and sustainable businesses. We provide services to our clients, including impact and financial analyses, marketing, research, and corporate social responsibility.

Favorites  

Hobbies

Traveling
Scuba Diving
Dancing

Food & Drinks

Sushi
In-N-Out

Movies, TV Shows, Actors & Actresses

Brooklyn Nine-Nine
This is Us

Education  

School

B.A. – Bachelor of Arts, Rhetoric

Aug 2018 - Present

Clubs and Communities

Delta Phi Epsilon, Epsilon Chapter

Rush Chair

Sep 2018 - Present
Delta Phi Epsilon is the only national co-ed professional foreign service and international relations fraternity. Our membership comprises of individuals with a wide range of personal backgrounds, academic interests, and career trajectories but we are united by our passion about international affairs, shared commitment in serving the international community, and plan to pursue international careers.

Extracurricular Activities

Salsa at Cal