One of The Guardian’s '50 Women to Watch' & the #Inspire100 list, Chrysi is an entrepreneur who uses culture, media, tech & social impact to build high profile brands & movements.
First Chief Digital Officer of (RED) - Bono’s AIDS organisation that partners with the world’s most iconic brands including Apple, Nike, Starbucks, Converse and Beats.
Grew (RED)’s digital audience from 150,000 to 6MM. First non-profit to reach 1MM on Facebook & Twitter.
Her philosophy became (RED)’s digital strategy in 140 characters: "Dialogue not monologue. Participation not promotion. Empowering not excluding. Inspiring not forcing. Innovating not following."
Creates marketing first moments at scale by bringing together her skills across partnerships, media, business development, communications, brand & digital, including:
‘APPS FOR (RED)’ & ‘GAMES FOR (RED)’ WITH APPLE: First of its kind global App Store take over in 155 countries. Games for (RED) raised over $9MM.
SNAPCHAT’S FIRST GLOBAL FILTER FOR GOOD: Collaborated with Tiesto, Jared Leto, Jimmy Kimmel & the Gates Foundation to raise $3MM in under 24 hours.
SUPER BOWL: Led (RED)'s digital efforts to help raise over $3MM in 36 hours from downloads on of U2's 'Invisible' on iTunes during the Super Bowl with Bank of America.
TWITTER TURNS (RED) WITH NIKE: The only time Twitter has changed the color of their tweets. Over half a million tweets turned red on World AIDS Day. Most re-tweeted tweet at that time.
DANCE (RED) SAVE LIVES: Digital & media for (RED)'s EDM campaign featuring Tiesto, Calvin Harris, David Guetta. Album reaching No. 1 in over 40 countries on iTunes. Global livestream of 25 million views.
PRESIDENTS EVENT WITH YOUTUBE: Featuring Presidents Obama, Bush & Clinton, and Bono, Elton John & Alicia Keys. YouTube homepage and logo takeover. 4 million views.
At the end of 2017, Chrysi joined XQ Super Schools, part of Emerson Collective, as Chief Marketing & Innovation Officer. She is currently a Senior Advisor at XQ.
Her entrepreneurialism began in web 1.0 - founding team of Espotting, Europe's first search marketing network. Launched in the dot.com crash, Espotting grew to 250 people across 8 European markets and sold for just under $200MM. She was also the Managing Director of digital agency Steak NY which sold to Dentsu.
Advisor: For Freedoms - Irregular Lab (Gen Z think tank) - Station to Station (Doug Aitken's train that crossed America creating art and music from Giorgio Moroder, Beck, Mark Bradford)
Awarded the Fulbright Scholarship