Cassie is a strong leader with proven success developing marketing and brand strategies to grow and scale growth-minded, start-up consumer brands. As an expert in multi-channel marketing, product branding and audience growth, she enjoys building teams and empowering them to use their strengths to grow and succeed. Her strengths include working with small teams to create strategy, but also diving into the details to get things done, thinking both analytically and creatively, as well as being driven, self-motivated, and innovative. Her most recent accomplishments were launching four digital platforms, growing revenue in the first three months, as well as increasing digital membership acquisition numbers by 300% in the first nine months.
She's passionate about her volunteer work with the Family Tree, a non-profit dedicated to assisting domestic abuse victims and their family, as well as the Golden Backpacking Program, ensuring that kids don't go hungry when they are away from school. She received her B.S. in Journalism/PR from Radford University in Virginia.