Bailey Maybray from Sparrows

Bailey Maybray

Growth Marketing Intern at Sparrows

New York, NY, USA


Last updated November 20, 2020

One Sentence About Me  

Working to innovate digital marketing in a post-COVID-19 landscape.

Who I Am  

A Little About Me

Current Management & Marketing student working to discover new ways to reshape ideation and creativity in the post-COVID-19 workplace. I co-founded an apparel eCommerce business that specializes in food-related graphic tees, sweatshirts, and more. I strongly believe that experience and exposure to many fields open the mind to heightened innovation. At New York University, I participated and acted as a leader in multiple extracurricular activities including NYU Mock Trial, the IR Insider, and Residential Hall Council. Within these organizations, I developed extensive public speaking, writing, research, and project management skills. When I'm not studying for exams, I enjoy traveling, taking online courses, running my business, and drinking bubble tea. If you'd like to get in touch with me, please contact me at brm350@nyu.edu!

Interesting Factoid

I've reached Black Belt Status at Kung Fu Tea


Languages

English
Spanish

Countries Visited

Map View

France
Argentina
Mexico

What I Do  


Professional Experience

Chickenfruit Apparel

Co-Founder & Owner

Jun 2020 - Present
I run and operate an apparel eCommerce business that creates t-shirts, sweatshirts, stickers, and more that all relate to food. I manage our website, conduct market research, create and launch marketing campaigns, write product descriptions, reach out to influencers, record revenues and expenses, and manage all business-oriented aspects. I co-own the company alongside our designer. Some highlights from my work as Co-Founder include: -Generated over $4,100 in sales within the first three months of launching. -Manages the business's website that has a conversion rate of 1.93% in an industry with an average rate of 1.58% (Source: IRP Commerce). -Website ranks in the top 13% for traffic among other websites started during the same week. -Coordinated 14 influencer campaigns through Instagram and YouTube. -Collaborated with a YouTube influencer with over 450k subscribers that resulted in an ROI of 722.6%. -Runs Instagram page that grew to over 700 organic followers within two months.

NYU Stern School of Business

Team Analyst

Jun 2020 - Aug 2020
I worked for the NYU Stern School of Business' Coronavirus Response Fellowship Program, an initiative dedicated to finding solutions to the unique problems caused by the COVID-19 pandemic. As a Team Analyst, I collaborated with a team of five students and one coach to launch an entrepreneurial venture. During the eight-week program, we created a product to provide contactless delivery and customizable meal bowls to New York University's dining halls. Together, we created a specialized business model, conducted market research through surveys, developed a market-entry plan, and presented our project at the end of the program. We will continue to work on our product outside of the COVID-19 Response Fellowship to ensure its implementation.
+1 more experience

Professional Organizations

Writer

Sep 2018 - Present
I write for the United Nations, White House, and State Department section of the International Relations Insider, a student-run publication covering global and domestic topics. I have contributed my thoughts, opinions, and analyses in 28 articles covering topics from globalism to LGBTQIA+ rights in the United States. During the past two years, I have established myself as a dedicated and strong voice within the organization.

Professional Expertise

Project Management
Digital Marketing
Influencer Marketing

Professional Interests

Law
Graphic Design
Marketing Strategies

What I Stand For  

Social Causes

LGBTQIA+ Rights
Black Lives Matter
Climate Change

Favorites  

Hobbies

Traveling
Learning Languages
Video Games

Food & Drinks

Bubble Tea
Pan Dulce

Games

Animal Crossing
Among Us
Super Smash Bros Ultimate
Assassin's Creed: Odyssey
Fortnite

Music Genres, Groups & Artists

Rock
Pop

Halsey
Beyoncé
Lady Gaga
Miley Cyrus
Kim Petras
Rihanna
Pabllo Vittar
Anitta
Megan Thee Stallion
Lorde
Dua Lipa

Movies, TV Shows, Actors & Actresses

RuPaul's Drag Race
American Horror Story

Jessica Lange
Sarah Paulson
Chadwick Boseman

Brands

Spotify

Education  

School

B.A. – Bachelor of Arts, Business

Aug 2018 - Present

Clubs and Communities

Lipton Executive Government Organization

Director of Business Administration

Sep 2018 - May 2019
-Elected by fellow residents to host events, foster community development, and manage finances -Sent 15 agendas and designed a format for future Directors of Business Administration -Created 17 email campaigns to keep residents aware of events and meetings -Assisted in hosting weekly general assembly meetings -Maintained attendance and recognition records via Google Sheets and Google Docs

Academic Interests

Management
Strategy
Marketing